Trinity Grammar School
Over time, Spring have became an integral part of the Trinity School's marketing and communications team, providing a range of services.
Australian Grain Science Association
The ongoing collaboration aims to drive sustainable growth and ensure AGSA remains a leading voice in the grain-based food sector.
Andiamo Clothing
Focusing on the primary goal of restoring Andiamo’s revenue to previous levels, Spring Media Group launched a series of re-engagement campaigns to reconnect with past customers.
The Real Customer Journey.
For organisations to maximise their opportunity to convert viewers into buyers, they must understand the new realities of these changes and align their digital and content strategies accordingly.
1. The journey is no longer linear
The buying funnel is a complex mess of search, social and physical interactions leading someone to make a buying decision,
2. Discovery can happen at any time
The actual engagement point that triggers the desire to purchase is rarely a single point. It’s a complex web of interactions.
3. Single tactic approaches to marketing are ineffective
Businesses are finding that if they fail to understand the true customer journey from inspiration to purchase then markerting tactics that use to work are failing
Our Mission: The New Marketing Model
As a Digital Marketing Agency in Sydney our goal isn’t to force people down a funnel, but to provide them with the information and reassurance they need to make a decision.
1. Exposure – Always On Marketing
Exposure is ongoing and you must be across a minimum set of mediums in order to remain front of mind. Your target is to always be in the Experience loop with your customers.
2. Exploration
Exploration is an expansive activity where customers gather information about brands, products, and categories. It is crucial to provide rich, engaging content that captures their interest and adds value to their search process, ensuring your brand becomes a part of their consideration set.
3. Evaluation
Your goal is to offer clear, detailed, and easily accessible information that highlights the benefits of your product or service, helping customers make informed decisions confidently.
4. Experience
Your overall brand experience is what overlays the entire funnel. You must be clear on what you communicate, how you communicate it and most importantly why. In store | On site | On socials | Offline
Marketing is based on how people buy not how to sell to them!
Understanding this philosophy is the cornerstone of todays most successful companies
What we do at Spring
Conversions and real-world business outcomes through accountable digital campaigns.
GrowthEngine
Full-funnel marketing strategies to Connect, Engage, Convert and Keep customers. Predictable and sustainable growth is very real.
Google Ads Management
A profit-first framework of optimising and scaling campaigns within the Google ecosytem—the world’s largest ad platform..
"I've experienced first hand working with your team, the passion Spring brings, especially to quality assurance and the User Experience. It's vital and one of the reasons I love working with you on projects"
Philippa Lowe - Trinity Grammar School
S.P.R.I.N.G. Board Framework
Spring's simple but effective client growth framework.
Objective:
- Establish clear goals and strategies for the client's digital marketing efforts.
Activities:
- Conduct a thorough market analysis and SWOT analysis.
- Identify target audience segments and buyer personas.
- Define SMART objectives (Specific, Measurable, Achievable, Relevant, Time-bound).
- Create a comprehensive digital marketing strategy document.
Objective:
- Plan and prepare the necessary resources and tools for executing the strategy.
Activities:
- Develop a detailed action plan and timeline.
- Set up necessary marketing tools and platforms
- Create content calendars and campaign schedules.
- Allocate budget and resources.
Objective:
- Execute the planned marketing campaigns across various channels.
Activities:
- Launch PPC and social media ad campaigns.
- Implement email marketing campaigns.
- Publish content marketing pieces (blogs, videos, infographics).
- Monitor real-time campaign performance and make necessary adjustments.
Objective:
- Integrate all marketing efforts into a cohesive system and ensure smooth operation.
Activities:
- Integrate marketing automation tools.
- Ensure seamless communication between platforms (e.g., CRM, email marketing, social media).
- Optimise website and landing pages for conversion.
- Ensure consistent branding and messaging across all channels.
Objective:
- Continuously nurture leads and optimise campaigns for better results.
Activities:
- Develop lead nurturing workflows and drip campaigns.
- Conduct A/B testing on campaigns and content.
- Analyse data to identify trends and insights.
- Optimise campaigns based on performance metrics.
Objective:
- Measure results, ensure accountability, and plan for ongoing growth.
Activities:
- Generate detailed reports and dashboards to track KPIs.
- Conduct regular review meetings with clients to discuss performance and insights.
- Hold team members accountable for their tasks and deliverables.
- Identify opportunities for scaling and improving campaigns.
- Plan the next cycle of the SPRING framework for continuous improvement.
A superior process for more effective camapigns
Starting with a comprehensive understanding of your business, conducting in-depth historical analysis, crafting strategies based on extensive research, and finally, implementing and collaboratively refining these strategies to drive real, impactful results for your business.
Collaboration
Our best relationships are ones that are blunt and, at times, brutally honest. But we understand that all healthy, honest relationships are built on trust. There are many facets of trust. The most obvious is performance. When we’re kicking butt, you’re going to be obsessed with us! But what about in the early stages when we have yet to prove ourselves, or if we experience a slump? In that case, we rely on transparency. We’ll be obsessed with making sure analytics and conversion tracking is set up properly. We’re not here to make promises or excuses. Instead, we want to have proactive conversations with you and your team.
Insightful reporting
Our reports serve as a foundation for communication and collaboration, sparking new ideas and strategies. Rather than presenting a mere list of metrics, we discuss data in a meaningful way, tracking. how the results of campaigns are being seen in real results for the business. This holistic approach provides a 360-degree view of your marketing performance, offering deeper understanding and enabling smarter, data-driven decisions. Our reports are more than just updates; they are tools for continuous improvement and strategic development in your marketing journey.
Respect For The Budget
Managing someone else’s money is an enormous responsibility. Whether the client is a small family e-commerce brand or a ASX listed company, the performance of the campaigns we run for our clients effect others’ livelihood. We manage your marketing dollars as if they were our own, because after all, businesses don’t pay taxes and businesses don’t pay employee salaries … people do.
Transparency
When we manage campaigns for our clients, there’s no information or data that we have access to that our clients don’t. From account access to daily reporting and billing, every penny is accounted for, every optimisation logged, and every data point shared. We own up to our mistakes and we make it very clear to our clients that they can ask us anything and get an honest answer.