What We Do (In A nutshell)
Our team of social media advertising experts will help plan your marketing budget based on a cost per sale or lead that you need to hit in order to maximise your profitability.
We’ll design your ads, setup your campaigns, analyse the data regularly and optimise performance to increase revenue and leads over time.
Facebook ads is often the most profitable channel for our clients due to the enormous volume of potential customers spending a huge amount of time the platform. Moreover, many shoppers make purchase decisions based on research and recommendations they find on Facebook.
Our Approach to Facebook Ads Management and Social Media Advertising
While running a Facebook ads campaign may look easy, it actually takes a lot of thought and analysis to drive consistent, high quality traffic to your website that will earn you more money than it will cost.
1. Understanding Your Business (Very Well)
While we bring the advertising background and technical know-how to the table, you know your business and the unique behavioural characteristics a whole lot better than we do. Our team takes the time to understand what it is you do and how you make money. We’ll get to work researching your industry, and come away with a psychological understanding of your customers and how to best appeal to them while they’re on social media sites like Facebook, YouTube, Twitter and LinkedIn.
2. Creative Design
Social media pay per click campaigns are almost entirely visual. Our in house graphic design team will create beautiful ads for you from scratch, keeping in mind the specific requirements of each social media platform. We’ll create multiple iterations of each ad so we can split test them inside the live campaigns in order to consistently increase click through rate while decreasing your cost per conversion over time
3. Campaign Strategy Development
Social media advertising campaigns have a virtually unlimited combination of targeting methods. From remarketing lists to in-market segments and beyond, there’s no shortage of ways to show your ads to the people most likely to buy what you sell. But how you ultimately target your ad impressions is the most important element of a successful campaign, and luckily, we have the experience to help get you off on the right foot. Once your campaigns are live, we’re constantly testing new permutations of available targeting methods based on what the campaign data is telling us.
4. Data Analysis and Optimisation
The companies and brands that are most successful with Facebook advertising are the ones that can read and analyse their campaign data, spotting the trends and patterns that tell a meaningful story. Our team takes the time and effort to analyse the data from your live campaigns, using your performance results to optimise every element of your account. We work on improving campaign and ad group structure while designing new ads to avoid “ad fatigue”. Most importantly, we’re using the data at the targeting method level to test new ideas and strategies that will maximise your ROI.
Custom Designed Ad's, Posts and Creative
We really, really hate ugly creative work. It turns off your customers before they even land on your website or landing page and it's not a good look. Ugly, templated design sucks. We don’t design ugly.
Check out some of our custom design for our awesome clients (click to enlarge).
Included In Our Facebook PPC Management
Whether your social media advertising budget is dedicated to Facebook or Instagram or allocated to multiple social media ad networks like LinkedIn and Twitter, we’ve got you covered with all the aspects of professional agency management.
Transparent Reporting
Our team configures regular reports to be delivered to your inbox on a schedule that works for you detailing all the key performance indicators important to your short term and long term advertising goals.
Regular Meetings (we do this WITH you)
Your input and feedback is crucial to the long term success of your ad campaigns. You’re team and our team will communicate regularly to review performance and to discuss our strategies and ideas for improving your campaigns.
Of course, the lines of communication are always open, but we like to schedule these calls to make sure not too much time goes by without our teams collaborating.
Conversion Tracking
Our team will implement conversion tracking on your website, or we’ll work with your developer to make sure the codes we send are implemented properly.
If we’re taking over preexisting campaigns where conversion tracking has already been installed, we’ll perform thorough tests to make sure revenue and conversions are being tracked accurately. In fact, we won’t launch a campaign before being certain that the data we’re collecting reports conversions properly.
Remarketing
Remarketing is a powerful advertising tool that allows you to show ads to your previous website visitors when they’re browsing other websites like blogs, news sites and social media sites like Facebook, Twitter, Instagram, YouTube and LinkedIn.
Many of our clients see extraordinary returns on their remarketing campaigns, bringing qualified traffic back to their site to complete the conversion goal they want their visitors to take.
Our team will install and configure all applicable remarketing tags, as well as manage the remarketing audience creation and segmentation.
Precision audience targeting & multiple campaign types
Whether segmented by gender, age group, interest category, geographical location or more, our clients don’t sell whatever it is they sell to everyone in the world. Chances are, neither do you. Social media advertising enables us to show ads to the people who you know are in the market for the products and services you sell.
Age, Location & Gender
Relationship Status
Income / Net Worth
Fields Of Study
Home Type
Hobbies and Activities
Business & Industry
Shopping Behaviour
Online Spending Habits
Specific Page Likes
Previous Website Visits
Travel Habits
"Outstanding operation, high attention to detail and a team that really cares about their clients and getting the best outcome. They certainly go above and beyond to exceed expectations. Also extremely quick and responsive. Highly recommended!"