What We Do (in a nutshell)
If you’re not optimising your landing pages through A/B testing, you’re likely losing potential leads and sales every da. Our conversion rate optimisation specialists conduct thought out and considered A/B tests on your landing pages, based on a blend of psychology and science. We experiment with various elements such as imagery, copy, colours, layout, and crucial calls-to-action like form fields and phone number placements.
Whether you have an e-commerce platform selling products directly or a lead generation site capturing inquiries via calls and forms, A/B testing is a vital part of your marketing arsenal.
According to eMarketer, over 80% of marketers admit they’re neglecting A/B testing on their landing pages. It’s time to change that.
A/B Testing + Profitable PPC Campaigns = Exponential Returns on Investment
Imagine investing $500 into your Google Ads campaign, resulting in 250 clicks and 20 form submissions. This translates to a landing page conversion rate of 8%.
Now, if you close 50% of those form submissions with an average profit of $80 per customer, you would secure 10 clients, collect $800 in profit.
By optimising your landing pages through A/B testing, you might find that simply reordering the form fields boosts your conversion rate from 8% to 12%. With the same $500 investment, you’d now generate 30 form submissions. Closing 50% of these would give you 15 clients instead of 10.
This improved conversion rate means you’d earn $1200 instead of $800 from the same Ad’s budget—a 50% increase in profit from a 4% increase in landing page conversion rate!What would a better conversion rate mean for your bottom line?
15-25%
Average Increase in Conversion Rate for Businesses Using A/B Testing
58%
Of Companies Use A/B Testing as Their Primary Method for Conversion Rate Optimisation (eConsultancy)
30%
Potential Increase in Revenue Per Visitor from A/B Testing
60%
Users that will convert on their first visit to a company’s website.
"Outstanding operation, high attention to detail and a team that really cares about their clients and getting the best outcome. They certainly go above and beyond to exceed expectations. Also extremely quick and responsive. Highly recommended!"
Our Approach To A/B Testing for Success
Optimising landing pages through A/B testing demands time, patience, and a deep understanding of web usability, human psychology and the ability to analyse statistics. Fortunately, our team has all that and more.
1. Website and Landing Page Audit
Before initiating any tests, we conduct a thorough audit of your website, landing pages, and traffic sources. It’s crucial to comprehend the origin of your traffic, the volume your landing pages attract, and the consistency and reliability of this traffic over time.
These insights guide our decisions on what elements to test and how to allocate traffic between the control and variable pages.
2. Test Implementations
After identifying the optimal elements to test on your landing pages, we proceed with the implementation. Whether it’s tweaking a headline using dynamic scripts or creating entirely new landing pages for testing, we structure our tests to produce reliable, practical, and actionable data.
3. Data Analysis and Test Results
The duration and scope of landing page testing vary based on traffic volume and the number of tests being conducted simultaneously. Once a test reaches statistical significance, our team dives into the data to identify key metrics and determine necessary changes to the landing pages based on the results.
4. Creative Design and Development
A/B testing for landing pages is an ongoing process. There’s always room for improvement and new elements to test. If we achieve a 2% increase in form conversion rates, our goal is to improve further by running additional tests.
A consistent and long-term testing strategy delivers the best results and the most substantial improvements over time.