What We Do (in a nutshell)
We pinpoint the best audience segments and platforms for your brand on social media, focusing on those most likely to interact with your posts, follow your page, or make a purchase. By understanding buyer persona, user behaviour and engagement, we make sure your social media presence hits the mark.
Next, we work with you to create eye-catching and engaging content, manage your posting schedule, and actively engage with your followers. Our team keeps a close eye on your social media campaigns, making tweaks and adjustments to ensure everything runs smoothly and delivers great results.
Why bother with Social Media at all?
Investing in social media is crucial for modern businesses aiming to connect with their audience and drive growth. Social media platforms are powerful tools for increasing brand awareness, engaging with customers, and ultimately, boosting sales.
Enhanced Visibility and Brand Awareness
Social media allows you to reach a broader audience than traditional marketing channels. By maintaining an active presence on platforms like Facebook, Instagram, Twitter, and LinkedIn, you can ensure that your brand stays top of mind for potential customers. This increased visibility can lead to higher brand recognition and trust.
Direct Customer Engagement
Social media provides a unique opportunity to interact directly with your customers. By responding to comments, messages, and reviews, you can build strong relationships and foster a loyal community. Engaging with your audience in real time also allows you to address concerns, gather feedback, and showcase your brand’s personality.
Data-Driven Insights
Social media platforms offer a wealth of data and analytics that can inform your marketing strategies. By analysing metrics such as engagement rates, click-through rates, and audience demographics, you can gain valuable insights into what resonates with your audience and adjust your campaigns accordingly. This data-driven approach ensures your efforts are both efficient and effective.
Cost-Effective Marketing
Compared to traditional advertising methods, social media marketing is highly cost-effective. With options to set your own budget and target specific audiences, you can maximise your return on investment. Whether you’re a small business or a large corporation, social media advertising offers flexible solutions that fit your needs.
$223.2B+
73%
Marketers believe that social media marketing has been effective for their business.
70%
Consumers who have a positive experience with a brand on social media are likely to recommend it to others.
13x
Businesses that use social media effectively are 13 times more likely to generate positive ROI.
The team at Spring are very responsive, a dream to work with and they deliver an outstanding result! Would recommend them any day of the week!
Matty Reilly - Crossfit Generate
Our Approach To Social Media Campaign Management
Successful social media campaigns are essential to boosting your brand’s visibility and engagement across various platforms.
1. Audience Analysis
The foundation of effective social media management is understanding your audience. Not all followers are equal; some are casual browsers, while others are ready to become loyal customers. Our first step is to analyse your existing followers and their engagement patterns to identify high-value segments.
2. Audience Segmentation
Segmentation is key to impactful social media campaigns. Using advanced tools like Facebook Insights, Instagram Analytics, and Twitter Analytics, we categorise your audience based on demographics, interests, engagement levels, and purchasing behaviour. This allows us to tailor our content and ads to resonate with each specific group, ensuring your message reaches the right people at the right time.
3. Content Creation and Scheduling
Content is king on social media. Our team of creative experts designs visually appealing and engaging posts that reflect your brand’s voice and message. From eye-catching graphics to compelling animations, we ensure your content stands out in the crowded social media landscape. We also manage your posting schedule, making sure your audience receives consistent and timely updates.
4. Campaign Structure and Optimisation
Once we have segmented your audience and created stunning content, we structure your campaigns to maximise reach and engagement. Using platforms like Facebook Ads Manager and Plannable, we set up organised campaign structures that allow for detailed performance tracking. Our team continuously monitors and optimises your campaigns, adjusting strategies based on real-time data to improve results and drive higher ROI.
5. Engaging with Your Audience
Effective social media management goes beyond posting content. We actively engage with your audience by responding to comments, messages, and mentions. This interaction helps build a strong community around your brand, fostering loyalty and trust among your followers.
5. Performance Analysis and Reporting
Data-driven decisions are at the heart of our approach. We regularly analyse the performance of your social media campaigns using advanced analytics tools. This enables us to provide detailed reports and insights, showing you what’s working and where there’s room for improvement. Our goal is to ensure your social media strategy continuously evolves to meet your business objectives.
Custom Designed Ad's, Posts and Creative
We really, really hate ugly creative work. It turns off your customers before they even land on your website or landing page and it's not a good look. Ugly, templated design sucks. We don’t design ugly.
Check out some of our custom design for our awesome clients (click to enlarge).
Included With Social Media Management
Our social media management services are designed to provide a comprehensive and strategic approach to enhance your brand’s online presence and engagement.
Transparent Reporting
You own your data. All of it. Our team configures regular reports to be delivered to your inbox on a schedule that works for you detailing all the key performance indicators important to your short term and long term advertising goals.
Regular Meetings (we do this WITH you)
Your input and feedback is crucial to the long term success of your ad campaigns. You’re team and our team will communicate regularly to review performance and to discuss our strategies and ideas for improving your campaigns.
Of course, the lines of communication are always open, but we like to schedule these calls to make sure not too much time goes by without our teams collaborating.
Conversion Tracking
Included in our services is meticulous social media conversion tracking. We aim to track and report on the full funnel of engagement metrics, including likes, shares, comments, website visits and other interactions across your social media platforms, all the way to conversion.
Our commitment to data accuracy ensures precise reporting of social media conversions, ensuring that every metric that matters is captured effectively.
360º Data Analysis
Any amateur social media marketer can create a post or get some likes. What really matters is whether you are seeing a real business impact and improving your bottom line.
Through detailed data analysis, we uncover valuable insights to optimise your social media strategies and enhance campaign performance. Our commitment to thorough analysis ensures that every aspect of your social media presence contributes to your overall marketing objectives.
We provide actionable recommendations tailored to improve engagement, conversions, and ROI, empowering your brand to achieve measurable results in the competitive digital landscape.