Our work

Before partnering with Spring Media Group, Andiamo Clothing faced several significant challenges. Their existing digital agency had lost touch with their business, resulting in minimal progress and a decline in marketing performance. The agency’s support was reactive rather than proactive, making it difficult for Andiamo to keep up with the evolving market demands. After many years with the same agency, Andiamo’s marketing efforts had become stagnant, and their overall performance had been falling for some time.

Project Scope

Spring Media Group was brought in to revitalise Andiamo Clothing’s marketing and digital presence. The services provided included:

• Email Marketing: Developing and executing targeted email campaigns to engage with Andiamo’s customer base.
• Social Media Marketing: Creating and managing social media campaigns to increase brand visibility and engagement.
• Shopify Website Overhaul: Rebuilding the ecommerce platform to enhance user experience and align with today’s shopping expectations for a premium brand.
• Local Search Optimisation: Improving local search rankings to drive more organic traffic.
• Running Successful Online and Offline Campaigns: Implementing integrated marketing campaigns across various channels.
• Marketing Consultancy: Providing strategic advice and insights to guide Andiamo’s marketing efforts

Strategy and Implementation

Spring Media Group started with a comprehensive audit of Andiamo Clothing’s business, technology, and marketing efforts. This deep dive uncovered significant issues with the outdated ecommerce platform, which was not meeting modern shopping expectations. Initially intended to address a few fixes, the project evolved into a complete rebuild of the ecommerce platform. This overhaul included harmonising disparate brand assets and communications that had fallen out of sync.

Focusing on the primary goal of restoring Andiamo’s revenue to previous levels, Spring Media Group launched a series of re-engagement campaigns to reconnect with past customers. These campaigns included:

• Sales and Promotions: Special offers to entice previous shoppers.
• Email Marketing Campaigns: Regular, targeted emails to keep customers informed and engaged.
• Website Campaigns: Dynamic content and promotions directly on the new website.
• SMS Marketing Campaigns: Direct messaging to drive immediate engagement.
• Win-back Campaigns: Strategies specifically designed to re-engage lapsed customers.

Results and Outcomes

Quantitative Results: The efforts of Spring Media Group have yielded impressive results in just the latest three-month period:

• 20.2% Increase in Users
• 21.8% Increase in New Users
• 17.4% Increase in Time on Site
• 31.1% Increase in Total Revenue

Qualitative Results: The Andiamo team is delighted with the transformation. They are now equipped with the knowledge to fully utilise their ecommerce platform, leading to a more engaged brand experience for their customers. The brand perception has shifted from being dormant and reactive to alive and engaging. The team feels empowered, taking back control of their business, making real-time changes, engaging more deeply with their audience, and focusing on what they do best—being an exceptional Australian-made women’s fashion label.

Unique Challenges and Solutions

Spring Media Group faced several unique challenges, including prioritising and addressing a multitude of issues. The team adopted a 360-degree business approach, systematically working through each challenge. This included modernising the ecommerce platform, aligning brand assets, and developing comprehensive marketing strategies to rejuvenate Andiamo’s market presence.

Future Plans

The partnership between Andiamo Clothing and Spring Media Group is ongoing. Future plans include expanding marketing efforts, launching paid ad campaigns, implementing retargeting strategies, and continuing to grow the brand’s presence both online and offline. The focus remains on driving sustainable growth and ensuring Andiamo Clothing remains a leading name in the Australian fashion industry.